The Encore Entrepreneur

Identifying Your Ideal Client – Quit Rolling Your Eyes!

How to Identify Your Ideal Client and Grow Your Business As a small business owner, it’s crucial to identify your ideal client and tailor your marketing efforts to their unique needs and characteristics. Lori Lyons, the owner of a web and digital marketing agency, emphasizes the importance of creating buyer personas and understanding the challenges

Identifying Your Ideal Client – Quit Rolling Your Eyes! Read More »

My Favorite Podcasts

Are you a gardening enthusiast looking for some inspiration this spring? Look no further than the world of podcasts! Lori Lyons, host of the Encore Entrepreneur Podcast and marketing strategist, shares her top picks for gardening podcasts to help you grow your own vegetables and live a self-sustaining lifestyle. First up is “Pioneering Today” by

My Favorite Podcasts Read More »

Building a Team

5 Signs it’s Time to Build a Team for Your Business Are you feeling burnt out and overwhelmed with your business? Are you struggling to keep up with the demand for your services? It might be time to consider building a team for your business. In this article, we’ll discuss the top five signs that

Building a Team Read More »

Business Strategies for the Small Business Owner

5 Tips for Building a Successful Business Through Networking and Community Building Are you an entrepreneur looking to improve your networking and community building skills? Look no further than the latest episode of the Encore Entrepreneur podcast. Host Lori Lyons interviews Marie Forleo, founder of Get Clients Everywhere and Women’s Professional Development Network, on the

Business Strategies for the Small Business Owner Read More »