Podcast

26: Do You Need a Podcast to Become Known?

Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes […]

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20: Identifying Your Ideal Client – Quit Rolling Your Eyes!

How to Identify Your Ideal Client and Grow Your Business As a small business owner, it’s crucial to identify your ideal client and tailor your marketing efforts to their unique needs and characteristics. Lori Lyons, the owner of a web and digital marketing agency, emphasizes the importance of creating buyer personas and understanding the challenges

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