THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!

THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

65: Using Sales Tools and Techniques without Being Smarmy with Liz Rosselli (Part 1)
Are you an entrepreneur struggling to make sales calls? Do

64: Is This New Media Right For Your Business?
**Why video is the future of marketing for your business**

63: The Power of Your Voice
is valuable enough to attract the right people. The conversation

62: Gettin' Jiggy with Your Marketing! Let's Get Creative!
Are you tired of the same old marketing strategies that

61: The Power in the Cards with Rosie Battista
**5 Reasons Why You Should Consider Creating a Card Deck

60: Uplevel your speaking!
**How to Elevate Your Speaking Skills and Connect with Your

59: Slides that Convert
**5 Tips for Creating Engaging and Effective Presentations** Are you


57: Perfecting Your Marketing Message – 60 seconds that can be a Game Changer with Rochelle Lisner
**How to Stand Out in a Crowded Market: Tips from

56: How Personality Type Tests Can Improve Our Businesses and Our Relationships with Our Clients
**Discover How Enneagrams Can Benefit Your Business** Do you ever

55: Enneagrams and Your Business with Dr. Lynnea Brumbaugh
work for us, rather than against us, in order to

54: The Scale Tool: Your Email List
**Gamifying Your Email List Building: Tips from Lori Lyons** Building

53: Scaling Your Business from Local to Worldwide with Leontine Boxem
**Unlock Your Full Potential: Lessons from a Transformational Coach** Are

52: Multiplying Time
Lori Lyons, host of the Encore Entrepreneur podcast, shares valuable

51: The Processes of Business with Melissa Sager
Starting a small business can be both exciting and overwhelming.

50: Do you have a growth mindset?
**How to Overcome Limiting Beliefs in Entrepreneurship** Are you an

49: The Importance of Mindset with Cyrus Bush
**Overcoming Self-Sabotage: The Power of Tapping and Belief** Have you

48: The Most Underappreciated Worker on Your Team – Even if You are a Solopreneur
Title: The Power of a Good Website for Small Businesses

47: Visual Branding Through Photos with Patty Wells
How to Make the Most Out of Brand Photography As


45: Catharine O'Leary, Quiz Builder Extraordinaire Talks About Quizzes as Lead Magnets
Title: “Unleash the Power of Quizzes for Your Business: Tips

44: The Strategies of Networking to Grow Your “Networth”
Networking can be a daunting task for many entrepreneurs, but

43: Networking Your Way to Profitability
**10 Powerful Wardrobe Pieces to Look Like a Leader and

42: Are memberships everything they are cracked up to be? Maybe…maybe not.
**5 Tips for Building a Successful Membership Program for Your