THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!
THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

17: The How To's and Whys of Facebook Lives
5 tips for using Facebook Live to grow your business

16: Facebook Live: The Good, The Bad, The Ugly
5 Tips for Perfection-Free Facebook Lives Are you an entrepreneur


14: Business Strategies for the Small Business Owner
5 Tips for Building a Successful Business Through Networking and


12: Growing Your Business With Stages!
The Power of Storytelling in Public Speaking: Tips from a

11: What does your business say?
Are you struggling to attract the right clients to your

10: The Marketing Message and How to Make it Work For Your Business
“Creating a Clear and Compelling Message for Your Dream Clients:

09: Repurposing Your Content
Lori discusses how business owners can make their marketing efforts

08: Creatively Repurposing Your Content
How to Blend Your Strengths and Interests to Create a

07: Ways to Look at Follow Up That You Haven't Thought About
The Art of Follow-Up: How to Make Meaningful Connections on

06: The Fortune REALLY is in the Follow Up with Elizabeth Duncan-Hawker
The Power of Follow-Up in Networking: Tips and Tricks Networking

05: Simplifying Your Business Life with Automation
Are you tired of spending hours on tedious tasks for

04: The Magic of Automation with Melissa Ternes
“Unlocking Profits: The Power of Automation for Solopreneurs” Are you

03: The Why's and How's of YouTube for the Small Business Owner That Hates Video!
Why Video is Worth a Million Words for Your Business

02: Using YouTube to Build Your Business with Sharon Smith
Are you struggling to build your business? Have you considered
