THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!

THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

137: Kim Parkinson's Podcast Secrets to Finding Your Ideal Client With Your Podcast
In this episode, Lori introduces Kim Parkinson, owner of KP

136: Pivoting and Swiveling – the New Way to Look at Your Business
Have you ever heard of pivoting and swiveling in business

135: The Beauty of the Midlife Swivel with Pat Fenner
In this podcast episode, host Lori interviews Pat Fenner, a

134: Story Innovations – Using the Latest and Greatest to Enhance Your Storytelling
Have you ever considered using storytelling to enhance your business?

133: Re-Writing Your Life (and Business) With Stories with Francesca Peppiatt
In this podcast episode, Lori interviews guest Francesca Peppiatt about

132: Systems and Processes – Oh My!
Do you struggle with implementing and maintaining systems and processes

131: The Beauty of Automation and How It Can Exponentially Expand Your Business with Crystal Springer
In this podcast episode, Lori Lyons welcomes Crystal Springer, a

130: The Entitlement of Ageism with Catharine O'Leary
Are you an older entrepreneur struggling to find your place

129: The Spiritual Decision – Is Being A Spiritual Business For You?
Have you ever considered incorporating spirituality into your business? In

128: The Spiritual Side of Selling with Jess Reidell
In this episode, Lori and Jess Reidell discuss the importance

127: Building Your Branding Secret Weapon
Have you ever wondered how successful businesses create their unique

126: Branding Secrets for Your New (Or Changing) Business with Stacey Ruth
In this podcast episode, Lori and Stacey Ruth discuss the

125: Google Fun – How Using Free (Mostly) Google Tools Can Serve Your Business
In this podcast episode, Lori discusses the different Google services

124: Ray O'Daniel Uses the “T” Word to Bring In Clients
In this episode of the Encore Entrepreneur podcast, Lori interviews

123: Paul Finck – The Maverick Millionaire and His Maverick Journey
In this edition of Encore Stories, Lori's guest is Paul Fink,

122: Starting a Business With the Legal and Financial Basics
5 Tips for Laying a Strong Legal Foundation for Your

121: Is Your Business Protected Legally with Wanda Pearson
5 Tips for Starting a Successful Business After Retirement Are


119: How Marie Kabis Uses Social Media to Promote Her Passion
Are you tired of struggling with wrinkles and sagging skin?

118: Is a Non Profit Right for Your Business?
Give Back and Make a Difference: Supporting Non-Profit Organizations In

117: The Benefits of a Non Profit and Lessons Learned with Jackie Martin
5 Life Skills Every 18-Year-Old Should Learn: Insights from Jackie

116: The Winding Road of Diane Bogino
Building Confidence, HR, and Starting a Business: Insights from Diane

115: Your Blissful Business – Creating Profits from Bliss
Creating a Blissful Business: How to Find Joy and Success

114: Mind and Body Tools for Busy Business Owners with Sree Meleth
The Power of Combining Science and Meditation for Personal Growth