THE ENCORE
ENTREPRENEUR PODCAST

FOR ENTREPRENEURS THAT WEREN'T BORN WITH SMARTPHONES IN THEIR HANDS!

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Welcome to the Podcast!

For business owners that are confused, overwhelmed and befuzzled by today's marketing!

This podcast is for you if you danced to disco, rode bicycles without helmets and typed term papers with carbon paper and white out! We had bag phones and microwaves the size of tv’s! This podcast is for you if you are over a certain age that feel their marketing is bogus and they are overwhelmed with all the “stuff” required to run the marketing part of their businesses! So lame!

(And if you are a whippersnapper and didn’t dance to disco you can still listen!)

This podcast is for you – the business owner that is starting an encore business – you are coming back for another bow in the business world and realize it’s not the same world!

You're in the Right Place Enjoy the Show!

212: Show Me the Money: Tips for Making Your Business More Profitable

In today’s episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services.

Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. She also discusses leveraging technology for efficiency and highlights networking and referrals’ role in wealth expansion.

Emphasizing profitability over revenue, Lori recommends the “Profit First” accounting method and underscores the need for careful tax planning and investment in business education.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

211: Creating Intentional Wealth with Debra Morrison

In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances.

Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief.

She introduces the concept of intentional wealth, emphasizing the importance of conscious decision-making and a positive mindset.

Debra also explores the fear and power continuum, advising listeners on how to overcome fear and attract positive financial energy. The episode offers valuable insights into achieving financial well-being and empowerment for women.

Debra’s Free Gift: 10 Mistakes Women Over 50 Make & How to Avoid Them

Connect with Debra:
Debra’s Website
LinkedIn: Debra L Morrison
YouTube: https://www.youtube.com/@DebraLMorrison

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

210: Business Building with Successful Retreats

Today’s episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples.

Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structures, and benefits.

Linda Cain is recommended for event planning advice, and Carla Ledoux is cited for her expertise in transformative retreats. Lori stresses the right setting, flexible planning, and post-retreat support as keys to a successful retreat.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

209: Building a Profitable Business Around Retreats with Linda Cain

In today’s episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats.

She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs.

They discuss the benefits of retreats for networking and business growth, and how even small, local events can lead to significant business success.

Linda offers a guide to profitable events and a call for personalized advice, encouraging listeners to simplify their event planning process and focus on what works for them. The episode is filled with insights, personal experiences, and a focus on creating profitable and meaningful retreat and event experiences.

Website: Events by Blu Diamond

Connect With Linda:
Facebook: Linda.Cain
Instagram: Events by Blu Diamond
LinkedIn: Blu Diamond

Resources:

Are yhttps://www.facebook.com/linda.cain.3532 https://www.instagram.com/eventsbybludiamond/ https://www.linkedin.com/in/bludiamond/ou frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

208: How ADHD Traits Benefit Entrepreneurs with Diann Wingert

In this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness and disorganization can hinder success.

Diann emphasizes the importance of self-acceptance, using tools like calendars and reminders, and the benefits of hiring assistants who complement the entrepreneur’s weaknesses.

The episode concludes with Lori expressing excitement for a budding friendship with Diann.

Diann’s Free Gift: She offers a quiz called “What’s Holding You Back?” to help identify personal barriers to success and provides resources for improvement. I want to take the Quiz

Connect with Diann:
Visit Diann’s Website
Instagram: CoachdiannWingert
LinkedIn: Diann Wingert Coaching
YouTube: Diann’s Channel

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

207: Ready to Change Your Business Direction? Here’s How to Do It

In this podcast episode, Lori shares her journey and insights on changing a business’s direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting.

She stresses the importance of self-discovery, recognizing personal strengths, and thorough market research. Lori offers actionable advice, such as documenting processes, using project management tools like Asana or Trello, and reading resources like “Buy Back Your Time” by Dan Martel.

The episode is a guide for entrepreneurs seeking to pivot their business while ensuring joy, fulfillment, and financial stability.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!