THE ENCORE
ENTREPRENEUR PODCAST

FOR ENTREPRENEURS THAT WEREN'T BORN WITH SMARTPHONES IN THEIR HANDS!

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Welcome to the Podcast!

For business owners that are confused, overwhelmed and befuzzled by today's marketing!

This podcast is for you if you danced to disco, rode bicycles without helmets and typed term papers with carbon paper and white out! We had bag phones and microwaves the size of tv's! This podcast is for you if you are over a certain age that feel their marketing is bogus and they are overwhelmed with all the “stuff” required to run the marketing part of their businesses! So lame!

(And if you are a whippersnapper and didn't dance to disco you can still listen!)

This podcast is for you – the business owner that is starting an encore business – you are coming back for another bow in the business world and realize it's not the same world!

You're in the Right Place Enjoy the Show!

237: Do I Have What it Takes?

In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship.

Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess and develop these qualities. The episode aims to inspire listeners to pursue their entrepreneurial dreams, regardless of age, and underscores the importance of community and support in the journey.

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

236: The Journey from Corporate to Entrepreneur with Charlotte Berry

In this episode of “The Encore Entrepreneur,” Lori welcomes Charlotte Berry, founder of “The Communication Advantage,” to discuss workplace communication and generational differences. Charlotte shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and respecting diverse perspectives in a multi-generational workforce.

She highlights the challenges and dynamics between different generations and offers insights on improving communication within companies. The episode underscores the value of adaptability, respect, and effective communication in fostering a collaborative work environment, inspiring listeners to pursue their entrepreneurial dreams and enhance their interpersonal skills.

Connect with Charlotte:
Charlotte's Website
LinkedIn: Charlotte Berry CLT

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

235: Standing Out From the Crowd

In this episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking.

Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth.

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

234: Building a Sales Pipeline with Gerard Carpenter

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings.

Gerard highlights common pitfalls like pricing strategies and the need for more clients. The discussion also touches on the transformative potential of AI in business, with Gerard offering practical advice on leveraging AI tools for content creation. The episode concludes with Gerard offering a digital book on lead generation ideas.

Connect with Gerard:
Gerard's Website
LinkedIn: Gerard Carpenter 2

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

233: Where Should I Work? Choices…Choices…

In this episode of “The Encore Entrepreneur,” Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability.

Home offices offer cost savings and convenience but may blur work-life boundaries. Co-working spaces provide flexibility and networking opportunities, while dedicated offices offer stability and branding potential. Brick-and-mortar stores, though costly, enhance client accessibility and visibility. Lori emphasizes aligning workspace choices with business goals and personal preferences.

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

232: Building a Brick and Morter Business with Sondra Falk

In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies' apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing.

She discusses her transition from a home-based business to a brick-and-mortar store, the value of community and networking, and her innovative marketing through events like the “Designer Conclave.” The episode highlights the artistry and personal touch involved in couture fashion, showcasing Sandra's dedication to her craft and clients.

Connect with Sondra:
Sondra's Website
Sondra Falk Couture Multiple Links

Resources:

Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori