THE ENCORE
ENTREPRENEUR PODCAST

FOR ENTREPRENEURS THAT WEREN'T BORN WITH SMARTPHONES IN THEIR HANDS!

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Welcome to the Podcast!

For business owners that are confused, overwhelmed and befuzzled by today's marketing!

This podcast is for you if you danced to disco, rode bicycles without helmets and typed term papers with carbon paper and white out! We had bag phones and microwaves the size of tv’s! This podcast is for you if you are over a certain age that feel their marketing is bogus and they are overwhelmed with all the “stuff” required to run the marketing part of their businesses! So lame!

(And if you are a whippersnapper and didn’t dance to disco you can still listen!)

This podcast is for you – the business owner that is starting an encore business – you are coming back for another bow in the business world and realize it’s not the same world!

You're in the Right Place Enjoy the Show!

218: Speaking Your Value and Worth with Krista Martin

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients.

They explore challenges women face in valuing their expertise and confidently setting prices. Krista introduces her “speak to profit” system, focusing on expert positioning, crafting compelling talks, and converting engagements into high-ticket offers. The episode highlights the significance of visibility, niche focus, and strategic speaking to drive business growth.

Krista’s Free Gift

Connect with Krista:
Krista’s Website
LinkedIn: Krista Lang Martin
Join Krista’s Facebook Group

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

217: Smart Money Moves for Small Business Success

In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth.

Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a resilient budget to effectively managing your cash flow and building robust financial safety nets, these habits are designed to ensure your business thrives in any economic climate.

Join Lori as she break down these practices with clear, actionable steps that will lead you to financial clarity and control, setting your business on the path to greater success.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

216: Transform Your Financial DNA with Robbie Mathews

In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved.

She emphasizes understanding spending habits, setting financial goals, and distinguishing between needs and wants. Robbie shares personal strategies for overcoming impulsive spending and highlights the importance of viewing money as a tool.

The conversation also covers Robbie’s journey from debt to financial stability, her collaboration with her husband on financial education, and their transition from corporate careers to entrepreneurship.

Connect with Robbie:
Robbie’s Website
Facebook: Robbie S Mathews

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging.

Hersh emphasizes the importance of humor and improv skills in business, explaining how they help make challenging situations more manageable and foster creativity. They also explore the concept of “message therapy,” which focuses on aligning personal branding with individual life goals.

Hersh shares insights on authenticity in branding and offers practical advice for solopreneurs.

Connect with Hersh:
Hersh’s Website
LinkedIn: Hersh Rephun

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

214: Creating Irresistible Lead Magnets: The Key to Client Engagement

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email.

Various lead magnet types, such as checklists and webinars, are explored, alongside best practices like ensuring relevance and high-quality content. The episode serves as a detailed guide for entrepreneurs looking to enhance their email marketing through compelling lead magnets.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

213: Aligning Your Message to Attract Clients with Kimberly Weitkamp

In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.

Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She discusses the need to understand and cater to the ideal audience and their position in the client journey.

Kimberly also introduces her “Leads on Autopilot Bootcamp,” a virtual event that assists participants in crafting a powerful lead magnet and supporting materials. Additionally, she offers the “Stranger to Subscriber Checklist” as a valuable resource for listeners. The conversation underscores the significance of intentionality in marketing and the power of a well-crafted lead magnet.

Connect with Kimberly:
Kimberly’s Website
LinkedIn: Kimberly Weitkamp

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

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You're in the Right Place! Enjoy the Show!

36: Why Having a Point of View is Important to Your Business

How Having a Point of View Can Transform Your Business

34: Branding is Perception – How is YOUR business perceived?

Are you a direct marketer looking to stand out from

33: Jennie Bellinger and How She Uses Branding to Attract… and Repel… Clients

Title: “Badass Direct Sales Mastery: Why a Unique Branding Strategy

28: Anita Green Shares How Old Fashioned Follow Up is Back in Style!

**5 Tips for Effective Communication in Personal and Professional Relationships**

23: Business Self Care

10 Self-Care Tips for Entrepreneurs to Boost Their Business As

20: Identifying Your Ideal Client – Quit Rolling Your Eyes!

How to Identify Your Ideal Client and Grow Your Business

19: Building Your Business With a Book

How to Write a Book That Connects with Your Ideal

15: Building a Team

5 Signs it’s Time to Build a Team for Your